AdMob Mobile Metrics Report for Dec 2008

AdMob Mobile Metrics Report

AdMob widely recognized as the world’s leading mobile advertising firm, released Mobile Metrics Report for December, 2008. This report shows all Mobile OS Share all of the world and US.

AdMob serves ads for more than 6,000 mobile web sites and 400 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

Here are a few interesting findings from this report:

• Huge growth of the iPod Touch on AdMob network.
• Smartphones continue to increase as a percentage of AdMob network traffic, led by the iPhone.
• Symbian is still the #1 OS worldwide with 41% share and retains more than 90% share in Africa and Asia; however, the iPhone is challenging it in Latin America and Europe. The iPhone OS has already surpassed the RIM OS and Windows Mobile combined.
• In the US, the iPhone OS generated 48% of Smartphone requests in December, up from only 9% in May 2008. The RIM OS and Windows Mobile follow with 19% and 15% share, respectively.
• Only 2 full months after its launch, Android has captured 2% OS share in the US. Even though it is starting to gain momentum, it still has a long way to go to beat iPhone OS.
• Palm OS share was 9% in December in the US, shows a study decline from its 20% in June.

Check this graph for Worldwide OS share (Android has 1% share)

Check this graph for US OS share (Android has 2% share). Android faces an uphill ride competing iPhone(48%), RIM(19%) and Windows (15%)

Check this out for complet report , it makes a very very interesting mobile OS and Advertising trends in North America and the World.

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