FASTforward’09 explores how leading-edge companies can use search technology to Engage Users and unlock business value by connecting people to the right information when and where they need it.

Google’s SEO Starter Guide
Google Webmaster Central Blog
VizEdu.com – Google Tips simplilfied thru’ graphics/flash.

Free SEO toolbar for your Firefox web browser is a must-have tool for all SEO professionals, Webmasters for doing consolidated analysis on any web page.

Get a full SEO report that includes code samples, tips and techniques for improving your site SEO score based on findings from your site.

These are some of the SEO steps to follow.
Content rules !

SEO Analysis Tool.
This tool will perform a basic analysis for a single web page. The meta tags and associated information, keyword densities, and other information are critical elements for optimization.

SEO Analysis Tool Extension.
The SEO Analysis Tool Firefox extension allows you to perform a basic SEO analysis of the page in your browser with a single click.