YouTube had 100 million viewers in Jan 2009 !

According ComScore, YouTube has surpassed 100 million U.S. viewers

YouTube

According to a comScore press release distributed on PR Newswire and posted on their website, YouTube has surpassed 100 million U.S. viewers for the first time.

This is big news. According to the January 2009 data release today by the comScore Video Metrix service, more than 147 million U.S. Internet users watched an average of 101 videos per viewer in January. This means 76.8% of the total U.S. Internet audience viewed 14.8 billion online videos during the month.

Here’re some interesting findings in the report.

• 76.8 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 356 minutes of video (approximately 6 hours), up 15 percent versus December.
• 100.9 million viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer).
• 54.1 million viewers watched 473 million videos on MySpace.com (8.7 videos per viewer).
• The duration of the average online video was 3.5 minutes, up from 3.2 minutes per video in December.
• The duration of the average online video viewed at Megavideo was 24.9 minutes, higher than any other video property in the top ten.

Leading the way was YouTube. 100.9 million viewers watched 6.3 billion videos on YouTube.com in January — 62.6 videos per viewer that month. That makes YouTube the top U.S. video property. YouTube.com also accounted for more than 99% of the 6.4 billion videos viewed at Google Sites. This means that no body is watching  videos at Google Video. Google can slowly phase it out !

Here’s the list of Top Video sites from the report.